10 Spooktacular Marketing Ideas for Salon Owners
This season, make your studio a place for tricks and treats with simple marketing strategies that won’t break the bank.
The Sola Difference
There are a lot of salon models out there to choose from. And there's a perfect home for everyone. Maybe you feel more comfortable in a traditional salon environment as a commission based employee. Or maybe you are ready to carve your own path as an independent salon owner and take your future into your own hands. Over 11,000 stylists have discovered the Sola difference and have taken the next step towards creating a business they can call their own. But why Sola?! Discover the difference...
The Do's and Don'ts For Maintaining a Thriving Clientele
There are a lot of perks to owning your salon, but with freedom and flexibility also comes pressure to constantly have clients in your chair. As a Sola salon owner for the past 7 years, I've learned that one thing that makes salon ownership less stressful is having my books filled at least six to eight weeks out. But to have them filled requires a healthy clientele. Here are the do's and don'ts I’ve learned for building and nurturing a clientele.
Life Advice To Overcome Any Challenge
Stepping into the unknown is always intimidating, but knowing others before you have walked the same path and made it safely to the other side can make those first steps a little less scary. As we prepare to welcome the 2019 Faces of Sola to our dynamic group of inspirational Sola leaders, we wanted to hear some advice from our 2018 Faces to pass on to the rest of our Sola fam.
The Sola Sessions
On Monday, September 24th, the Sola Sessions is heading to the Windy City for an event unlike any other! Join the Sola community in Chicago for
Artistic Education from Industry Greats
Inspiration and Community
Business & Marketing Education
SWAG Bag, Prizes, and Giveaways
Sunday Cutting Class
Main Event: 9:00am – 5:00pm / Reception: 5:00pm - 7:00pm
General Admission: $149
The Art of Retail: Robert Cromeans (Paul Mitchell)
Cut, Color, and Styling: Robert Cromeans and Mary Cuomo (Paul Mitchell)
Business & KPIs: Robert Cromeans (Paul Mitchell)
Texture Education: Jamal Edmonds and Evie Johnson (Mizani)
Inspirational Keynote: Nina Kovner (Passion Squared)
Salon Etiquette: Terri Cowan (Professional Salon Concepts)
Marketing 101, Technology…
Find a Salon Professional Near You
To find a hairdresser, nail tech, esthetician or beauty professional, search by name or location. To schedule an appointment, contact your salon professional directly.